Strategising, creating and managing your social media content for national businesses
Project Stories
Nobody gets out of bed to read a case study... so here's a bedtime project story instead!
Marketing Project Management
For an Endurance Sports Events Company
Problem We Overcame =
The strategy formulation and digital marketing of 30+ events (both existing and new products), across social media, to existing and new audiences in order to increase sales and participation.
This project started off with small-scale social media content writing and aiding marketing business strategy, and quickly turned into a full-blown marketing project management in a small team. The team strategically marketed over 30 sports events to participants throughout the pandemic and heavily contributed to an increase in sales.
Website Copy Writing
For a Freelance Translator
Problem We Overcame =
The formulation of a brand strategy that drove the re-write and re-design of all website copy to help generate new leads in a target market, also aided by SEO copywriting.
This project originally was just to write copy for the About webpage for a freelance translator. However, the business lacked strategy and identity, therefore the project developed into helping create a website that truly communicated the personality, value and objectives of the freelancer and services they provided.
Article Content Writing
For Clients in a Multitude of Industries
Problem We Overcame =
The creation of engagement driving and informative content for the desired target markets.
I have written several long-form and short-form articles aimed to inform readers about the relevant topics. Clients have ranged from the sports industry to the health and beauty industry, from eCommerce clients to professionals wanting to get their voices heard.
Ecommerce Website Creation
For a candle & wax melt small business
Problem We Overcame =
The creation of a converting eCommerce website for the Define Aesthetic brand.
This project consisted of the whole website creation process; from buying and connecting the domain to aligning brand social media profiles, from product photoshoots to setting up back-end installations, and (of course) the writing of website copy.
So how can I help YOU?
Perfection encapsulated.
If you crave a smooth structured project that runs to schedule when it comes to your copywriting requirements then go to Bronwyn. Her structured business approach (including a breakdown with a schedule for the individual deliverables in the project, along with timely deliveries) meant that I knew I was in safe hands with this project.
I was able to switch off and focus on my billable work. And the deliverables in terms of quality are second to none, with explanations to accompany her choices.